Facebook Introduce Ad Limits Per Page


Do you love to run multiple ads per page? Well, we have some bad news. Recently, there have been some updates on Facebook ad we have been following every one of them and the latest one we have noticed is the new ad limit introduced by Facebook.

Basically, running multiple ads per page does not mean your ads will be profitable or that you will outperform your competitors. By restricting volume, Facebook -says- this will help advertisers keep costs down and performance up as the system’s machine learning and personalization options mean that high volumes aren’t necessary anymore.

So what are the new limits? According to the Facebook update, Here are the new limits:

Advertiser SizeAd Limits Per Page
Small to medium sized Pages (advertising <$100K in their highest spending month in the last 12 months)250 ads
Medium to large sized Pages (advertising $100K to $1M in their highest spending month in the last 12 months)1,000 ads
Larger Pages (advertising $1M to $10M in their highest spending month in the last 12 months)5,000 ads
Largest Pages (advertising >$10M in their highest spending month in the last 12 months)20,000 ads
New Ads Limit Per page will kick off 2021. This information is from Facebook

But this is not happening soon! According to Facebook, this will roll out next year. The post says “Ad limit enforcement will roll out from February 2021 through Summer 2021. Advertisers can see when their ad limit will go into effect for each Page in Ads Manager and find additional enforcement details in the Help Center. Developer resources can be found here.

What does the ads limit mean for you?

Many advertisers are already seeing the performance benefits of reducing their number of ads, including apparel brand Bombas, who saw a 2X increase in product sales after consolidating their ad setup. Learn more best practices for managing ad volume.

We continue to evolve our tools products to make them simpler, easier to use, and more effective for advertisers and provide people a better and more relevant experience on Facebook.”

Personally, I do not see it as a big deal. Since running too many ads does not mean you will be so profitable or perform other than others, It gives small-time advertisers time to focus on fewer ads and grind it out.

So what do you think about these new limits? Drop your comment.

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